As A Social Media Specialist, my responsibility is creating and administering content on all social media platforms, such as Facebook, Instagram, Snapchat, TikTok, and Twitter, to build an audience and ensure customer engagement. I also monitor site metrics, respond to reader comments, and oversee creative design.
In Points my task includes
- write long- and short-form social media messages that attract new users and engage current users
- use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly
- wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data
- help convert our brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions