SEO
No, SEO is not dead. Not now, and not in 2023. But that doesn’t mean your grandmother’s SEO will decrease. New tactics are on the rise, “old” tactics are still going strong (cough backlinks cough) and Google’s algorithms are constantly changing. And these are just a few of the digital marketing trends you need to know about. 5 Digital Marketing Statistics 2023
Mobile devices account for nearly 65% of searches.
Make 2023 the year that mobile really comes out first—no more menus with micro text or product pages with images that don’t resize dynamically. We’re not just talking about blogs and landing pages. In 2023, every step of the customer journey, from lead forms to shopping carts, needs to be mobile-friendly.
All customers will use voice search
Parents using Siri on the way to soccer practice and millennials using Alexa to prepare meals still have the same search experience as people who search Google less and less from their desktops. is worth taking advantage of. Find out how to bring voice search to life in 2023. Important Tips: Answer questions in a conversational tone, focusing on complete phrases and long-tail keywords.
videos give more search traffic 57%
Previously, we were only ranking on keyword-loaded metadata and well-optimized titles. Ah, the good old days. But if you haven’t started his technical SEO habits yet, 2023 will be the perfect year to start. The ranking is not just about creating good resources for your target queries. Creating a first-class content experience is just as important. And that means video. Schedule videos to match upcoming content or add videos that need minor tweaks to exist content. You can even reuse these video assets for some killer social posts
Content Marketing
What happens when a user clicks on a SERP link and lands on your website? Well, let’s hear about your content marketing strategy. But like the 40% of businesses that don’t have a documented content marketing strategy, you might be a little apprehensive. However, it’s never too late to start a content marketing program.
True funding for conversion rate optimization can increase ROI by 25%
Don’t let the website disappoint you in 2023. Yes, we said yes, no amount of beautiful advertising can make up for a poor user experience. Conversion rate optimization means optimizing your conversion rate. Whether it’s clicking a button, filling out a lead form, adding an item to a cart, or completing a purchase, it means making conversions as easy as possible for your customers. Not only does this make it easier for your customers to take action, but Google rewards a solid customer experience, so you can increase your sales.
65% of marketers plan to grow their content marketing budget
You don’t get off a cliff just because the person in front of you went first. So, I’m not saying you should increase your budget because other marketers might, but I do recommend that you consider what you can do with your competitors in 2023. If you’re spending more on content marketing in 2020, what should you do to keep up? Your marketing plan for 2023 should answer this question.
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